Integrated Marketing Communication
Timeline
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October 25, 2020Experience start
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November 5, 2020Project Scope Meeting
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November 15, 2020Story Board
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November 30, 2020Final Project Draft Submission
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December 11, 2020Experience end
Timeline
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October 25, 2020Experience start
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November 5, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 15, 2020Story Board
Storyboarding is a creative and effective tool for selling new ideas to a selected target audience. You are encouraged to use imagination and creativity to integrate low-tech/high-tech resources to produce a persuasive storyboard.
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November 30, 2020Final Project Draft Submission
Final Project Draft submission to the instructor for suggestions and improvements.
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December 11, 2020Experience end
Experience scope
Categories
Communications Marketing strategySkills
competitive analysis research integrated marketing communicationsDoes your organization have a marketing communications challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. Based on your organizational goals, a student team will develop a unique marketing communications campaign, informed by primary and secondary market research.
Learners
Final deliverables might include:
1. A 10 to 15 -page report including:
An Executive Summary.
A qualitative and quantitative research summary.
A media plan for each communication channel.
An implementation schedule and feasibility study.
KPI Measurements.
References and Appendices, including raw data.
2. A 10-minute presentation with Voice Over the PowerPoint.
Project timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
-
November 15, 2020Story Board
-
November 30, 2020Final Project Draft Submission
-
December 11, 2020Experience end
Timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 15, 2020Story Board
Storyboarding is a creative and effective tool for selling new ideas to a selected target audience. You are encouraged to use imagination and creativity to integrate low-tech/high-tech resources to produce a persuasive storyboard.
-
November 30, 2020Final Project Draft Submission
Final Project Draft submission to the instructor for suggestions and improvements.
-
December 11, 2020Experience end
Project Examples
Requirements
Students will conduct extensive research to create a comprehensive and consistent marketing campaign for your organization.
Project examples include, but are not limited to:
- Recommending changes to advertising and PR materials for improved consistency across your organization’s existing marketing campaign.
- Creating an integrated marketing campaign for a new product or service.
- Creating a rebranding campaign for an existing product.
- Creating a social media or new media campaign to complement existing marketing communications.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
-
November 15, 2020Story Board
-
November 30, 2020Final Project Draft Submission
-
December 11, 2020Experience end
Timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 15, 2020Story Board
Storyboarding is a creative and effective tool for selling new ideas to a selected target audience. You are encouraged to use imagination and creativity to integrate low-tech/high-tech resources to produce a persuasive storyboard.
-
November 30, 2020Final Project Draft Submission
Final Project Draft submission to the instructor for suggestions and improvements.
-
December 11, 2020Experience end