Business / Marketing Analytics Summer Projects

Timeline
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May 16, 2021Experience start
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September 14, 2021Experience end
Experience scope
Categories
Leadership Organizational structure Operations Project management Marketing strategySkills
business analytics data analytics data modeling data analysis digital marketingWe are seeking to source interesting work experience for our Analytics students who are studying across three programmes in the Stirling Management School: Business Analytics, Marketing Analytics and Data Science for Business.
Learners
Final deliverables will include:
- A Dissertation/Report of work on a topic chosen by your organisation.
- A solution to your company specified text analytics task, with all visualisations and models clearly described.
- All applicable source code.
Project timeline
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May 16, 2021Experience start
-
September 14, 2021Experience end
Project Examples
Requirements
Our students will be engaging in Summer projects as part of their Masters Education that begin in May/June 2021 and will run til Aug/Sep 2021.
Our students are trained in Microsoft Power BI for data visualisation and modelling, the Orange Data-Mining platform for Text Analytics for Business, Python, and Google Analytics for data analysis, predictive modelling/machine learning, and visualisation.
Example projects include, but are not limited to:
- Analysis of text responses from staff on important topics, such as workplace changes, or disruptions in products, the marketplace, or stakeholder requirements;
- Marketing Analysis of large textual data sets to explore sentiments, key topics discussed, to analyse the impact of your own and competitor's products;
- Creation of company KPIs and visualisations of data outputs from business processes
- We can also offer teamwork analysis, for organisations who have bigger projects that might require skills in Business Analytics, Data Science and Marketing Analytics. For such project work, we would work with you to scope an approach that uses a team of more than one student across the three programmes.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 16, 2021Experience start
-
September 14, 2021Experience end