Thompson Rivers University (TRU)
Thompson Rivers University (TRU)
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(5.0)
Communication
Creativity
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Team feedback

Marketing strategies Competitive analysis Target audience Market trend Market analysis Marketing Strategic planning Market research Management Innovation
Hi Alan and team, great work! Love the initiative to tackle the marketing with very specific target of Mexico. This gives everybody a concrete case study that could eventually spread to other Latin America countries...and beyond. I encourage you to join some new IITTI discussion groups. This allows all of us to keep in touch...and there could be unseen opportunities. We just never know! The discussion groups are on LinkedIn: https://www.linkedin.com/company/iitti Thank you so much, Patrick
Custom Questions
  • Q1 - Text short
    In two to three sentences, describe the tasks that the student/team worked on for your business.  *
    The students worked on the IITTI World Civility Index marketing. They need to decide whether university or corporate would be the best action.
  • Q2 - Text short
    What was the impact of the student’s/team’s contributions on your business?  *
    The students helped in opening our eyes, especially when they took the initiative to narrow down to a single country.
  • Q3 - Linear scale
    How would you rate the team’s problem solving skills related to the Project?  *
    5
  • Q4 - Linear scale
    How would you rate the team’s communication skills related to the Project?  *
    5
  • Q5 - Text short
    How would you rate the team’s time management skills related to the Project?  *
    Excellent! Together we spent a few hours in total discussing the many aspects in marketing.
    • Author
    Patrick Chun
    Patrick Chun
    Co-founder
    Experience
    Capstone Project Class 2 : Strategic Business Solutions
    Project
    Enhancing IITTI's Marketing Strategy
    Created At
    June 25, 2025