ContractComplete is a mid-stage startup with a number of existing customers. We are looking to scale our business and obtain more qualified sales leads by providing high quality blog posts to generate interest.

Our clients are companies in the land development, civil engineering, and landscape architecture industries, so blog posts should be relevant or useful to individuals in those industries. Blog post topics should not be 100% about our product (people don't want to read an ad for our product), rather should be on related topics of interest and ideally increase interest in our product in a peripheral way.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

2

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures:

70hrs

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:*

• Brainstorming innovative content
• Original research
• Writing and Blogging
• Finding and formatting graphical content for a website

SOME IDEAS FOR BLOG POSTS:

• Case study on existing customers

• Post aggregating research on a topic that would be of interest to our target industry (such as housing prices in Canada, lumber prices, etc)

• Biography/profile of an interesting person in the target industry

• Interview an interesting person in the industry and transcribe the interview into a Q&A format in a blog post

• Do some original research based on a survey, and aggregate it into a blog post

• A post focusing on “5 tips to improve your ContractComplete experience”

• An opinion post on a particular policy or law affecting the industry (zoning regulation, land use, allowing the foreign purchase of properties in Canada, etc)

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Topics of interest could include:

• Marketing
• Sales
• Journalism
• Copywriting
• Website Design

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:*

6-8 high-quality blog posts for publication over the subsequent 3 months. Posts do not need to be of a specific length providing they are enjoyable and engaging for our audience to read.

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:*
Daniel Moore/Sean Ciampaglia

Initial introductory meeting to demo our product to the interns.

Ongoing group chat with myself and cofounder to answer questions and brainstorm ideas on a regular basis.

Regular formal check-ins to discuss challenges.

Review of blog posts written and feedback iterations for as-needed rework.