Are you interested in developing digital marketing for an exciting B-to-B brand? Look no further. We will give you the opportunity to experiment with and craft a start-to-finish client acquisition strategy and design a short concise digital lead generation process to attract senior executives and decision makers to our services. And to design and optimize a communication and education strategy in an appropriate CRM.

We envision that this will begin with identifying targeted clients for outreach. We have specific types of decision makers than we work with.

Identify and source optimal clients for outreach through Linked In. We have specific types of decision makers than we work with. So that will be clear.

Design a 30-sec engagement video with video script and written content to introduce our services.

Develop a series of 4 engaging outreach messages for first, 2nd and 3rd follow up messages. Test which messages get the best response.

Design a Webinar invitation strategy on Linkedin.

Design 8 ads for Linked In and Twitter. Design an audience campaign and test which ads get the best response.

Develop an automation strategy using an appropriate CRM. Student will have an opportunity to test and evaluate several leading CRM's and recommend which one would be best suited.

Set up an automated communication strategy on the CRM using text, visual video and/or audio elements and our existing Webinars. We have some of this in place and they will need to be evaluated, tested and improved.

Students will receive direct feedback and coaching from an enthusiastic and experienced CEO.