Cheerfetti Gift Co. is looking to enhance its online presence by improving the search engine ranking of its priority web pages. The goal is to develop a comprehensive SEO strategy that will increase visibility and drive more organic traffic to these pages. The project involves analyzing current website performance, identifying key SEO opportunities, and implementing best practices to optimize content, meta tags, and site structure. Learners will apply their knowledge of SEO principles, keyword research, and analytics tools to create a tailored strategy that aligns with Cheerfetti's business objectives. This project provides an opportunity to bridge theoretical knowledge with practical application in a real-world business context.

- Analyze the current SEO performance of the identified web pages.

- Conduct keyword research to identify high-impact keywords.

- Develop an SEO strategy focusing on content optimization and technical improvements.

- Present findings and recommendations to the business owner.

The project deliverables will include a practical SEO strategy document outlining the recommended optimizations for the priority web pages. This document should cover keyword analysis, content suggestions, and technical SEO improvements. Additionally, learners will provide a presentation summarizing their findings and proposed strategies to the Cheerfetti Gift Co. business owner.

- SEO strategy document with actionable recommendations.

- Keyword research report.

- Presentation of findings and strategies to the business owner.