BS Transport, a regional logistics company, aims to enhance its online presence and engage with a broader audience through a targeted social media marketing campaign. The project involves analyzing current social media trends, identifying key platforms where potential customers are most active, and crafting a strategic plan to increase brand visibility and customer engagement. The goal is to develop a cohesive social media strategy that aligns with BS Transport's brand values and business objectives. Learners will apply their marketing knowledge to create content calendars, propose engaging content ideas, and suggest metrics for measuring campaign success. This project provides an opportunity for students to bridge theoretical marketing concepts with practical application in a real-world business context.

The deliverables for this project include a comprehensive social media marketing strategy document, a content calendar for one month, and a presentation summarizing the proposed campaign. Additionally, learners will provide a report detailing key performance indicators (KPIs) to track the campaign's effectiveness. The final presentation will be delivered to BS Transport's marketing team for feedback and potential implementation.