Szechuan Sweet Mango, a vibrant restaurant known for its unique fusion of flavors, seeks to enhance its customer outreach strategy to attract new patrons and retain loyal customers. The project aims to develop a comprehensive plan that leverages social media platforms, local partnerships, and promotional activities to boost foot traffic and increase customer engagement. By analyzing current market trends and customer preferences, the project will identify effective strategies to enhance the restaurant's visibility and appeal. The team will explore innovative ways to utilize social media for targeted marketing, establish partnerships with local businesses to create mutually beneficial promotions, and design engaging promotional campaigns. The ultimate goal is to create a sustainable outreach strategy that aligns with the restaurant's brand and resonates with its target audience.

The project will culminate in a detailed customer outreach strategy document, outlining actionable steps and recommendations for Szechuan Sweet Mango. Deliverables include a social media marketing plan, a list of potential local partnerships, and a calendar of promotional activities. Additionally, the team will provide a presentation summarizing key findings and strategies, ensuring the restaurant has a clear roadmap to enhance customer engagement and increase foot traffic.