The Biko Method LLC, a startup in the emotional wellness industry, is seeking to refine its brand identity and enhance its online presence. The project aims to provide students with hands on experience in branding, graphic design, and digital marketing. Students will develop branding and style guidelines, create branding assets, and design digital ads. They will also contribute to an integrated advertising strategy and conduct a light user engagement test. The goal is to align The Biko Method’s visual identity with its messaging and target markets, while offering students practical skills and mentorship in a real world setting.

Students will gain hands-on experience in branding, digital marketing, and advertising by working on real-world projects that directly contribute to The Biko Method’s growth. Through this collaboration, they will refine their creative and strategic skills while receiving mentorship and structured guidance. By the end of the project, students will have developed a portfolio of work that showcases their ability to create visually compelling branding materials, digital ad concepts, and marketing strategies.

Final deliverables will include:

1. A branding and style guide that defines The Biko Method’s visual identity, including color palettes, typography, and design elements to ensure consistency across all platforms.
2. Mockups of branding and marketing materials, such as social media templates, promotional graphics, and visual assets that align with the company’s brand identity.
3. Digital and display ad concepts designed for social media and online marketing, tailored to effectively engage target audiences.
4. An integrated advertising campaign concept that presents cohesive messaging, visuals, and strategy recommendations for expanding The Biko Method’s brand presence.
5. A competitive branding and advertising analysis that highlights key industry trends, competitor insights, and areas of opportunity for differentiation.
6. A user engagement test where students collect brief feedback from peers or a sample audience on two branding or ad concepts to assess effectiveness and preferences.
7. Source files for all creative assets, ensuring that branding and marketing materials are ready for implementation or further refinement.
8. A final presentation where students showcase their branding concepts, advertising ideas, and key recommendations, providing actionable insights for The Biko Method’s future marketing strategies.

This project will provide students with valuable experience in creative branding, marketing execution, and strategic advertising, allowing them to apply their skills in a meaningful and impactful way.