PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

1

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Help us refine our story to something compelling and news-worthy
• Write up press releases around multiple news-worthy stories
• Identify media outlets that are most beneficial to us/most likely to pick the story up.
• Send press releases and establish a positive rapport with media contacts
• Secure media exposure for our organization.

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Marketing and Communications skillset
• Digital marketing experience is an asset

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Secure media exposure for our organization.

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Diane Jang