Strategic Marketing Plan for MyEdMaster's Tutoring and STEM Programs

Open
MyEdMaster LLC,
Leesburg, Virginia, United States
He / Him
President
(43)
4
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Digital marketing Market expansion Marketing strategy Social media marketing
Skills
marketing social media campaigns
Details

MyEdMaster LLC seeks to enhance the visibility and enrollment of its specialized tutoring services and extra-curricular STEM activities. The focus is on promoting three key programs: the research initiative leading to scientific publications, the medical machine learning course that culminates in the development of medical applications and publications, and the tech entrepreneurship program that offers students the opportunity to collaborate with professionals, and create commercial products, resulting in scientific publications and equity in METY Technology. The project aims to create a comprehensive marketing strategy that effectively communicates the unique value propositions of these programs to prospective students and their guardians. The strategy should leverage digital marketing channels, social media, and community outreach to increase awareness and engagement. The goal is to develop a cohesive plan that aligns with MyEdMaster's brand and educational mission, ultimately driving enrollment and participation.

Deliverables

The project will result in a detailed marketing plan document outlining strategies and tactics for promoting MyEdMaster's STEM programs. Deliverables include:



- A digital marketing strategy focusing on social media and online platforms.


- A community outreach plan to engage local schools and educational organizations.


- A content calendar for consistent and targeted messaging.


- Metrics for measuring the success of the marketing efforts.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Quality education

About the company

Company
Leesburg, Virginia, United States
11 - 50 employees
Education, Technology, Hospital, health, wellness & medical
Representation
Small Business

MyEdMaster provides educational services and does software development for health and educational applications. We also conduct scientific research in these areas.