Dynamic Content Creation: Enhancing Advocate Fundraising’s Digital Presence
Project scope
Categories
Communications Digital marketing Creative writing Social media marketingSkills
digital content marketing content creation email marketing social mediaProject Goal: The main objective of this project is to enhance the online presence and engagement of Advocate Fundraising through strategic content creation. This aims to attract more supporters, raise awareness about their initiatives, and ultimately amplify fundraising efforts.
Tasks and Activities:
1. Research and Analysis (5%)
- Conduct an analysis of Advocate Fundraising’s current digital presence, including their website and social media channels.
- Research best practices in content creation for nonprofit organizations, focusing on fundraising and advocacy.
2. Content Strategy Development (5%)
- Develop a comprehensive content strategy outlining target audience personas, key messaging, and content distribution channels.
- Identify content themes and topics relevant to Advocate Fundraising’s mission and goals.
3. Content Creation (75%)
- Create various types of content, including:
- Social media posts (graphics and text) designed for engagement and sharing.
- Informational videos or infographics explaining Advocate Fundraising's impact and objectives.
- Revamped website page content to improve clarity, engagement, and effectiveness.
4. Content Calendar Production (10%)
- Develop a content calendar detailing the schedule for content creation and posting, ensuring a consistent flow of materials across all platforms.
5. Feedback and Iteration (5%)
- Present content drafts to Advocate Fundraising for feedback and make necessary revisions based on input received.
6. Collaboration (ongoing)
- Collaborate with other Riipen groups. One group is working on website structure, and another is focusing on social media strategy development.
1. Market Analysis Report
- Conduct a comprehensive analysis of Advocate Fundraising’s current digital presence on their website and social media channels.
- Compile findings on audience engagement, competitor strategies, and best practices in nonprofit content creation.
2. Content Strategy Document
- Develop a detailed content strategy that includes:
- Target Audience Personas: Identify and define key audience segments.
- Key Messaging: Outline primary messages tailored to each audience segment.
- Content Distribution Channels: Specify the most effective platforms for reaching the target audience.
- Content Themes and Topics: List relevant topics aligned with Advocate Fundraising's mission and goals.
3. Content Creation
- Produce a collection of content pieces, including:
- Social Media Posts: Create 10-15 engaging graphics and text posts suitable for platforms like Facebook, Instagram, and Twitter.
- Informational Videos/Infographics: Develop 1-2 visually appealing videos or infographics that communicate Advocate Fundraising's impact and objectives.
- Revamped Website Page Content: Rewrite and optimize content for chosen website pages to enhance clarity, engagement, and effectiveness.
4. Content Calendar
- Develop a visual content calendar outlining:
- The schedule for each content piece creation and posting.
- Key dates for campaign launches or special events relevant to Advocate Fundraising.
5. Feedback and Revision Report
- Document the feedback received from Advocate Fundraising on content drafts.
- Summarize the revisions made in response to feedback to improve the final content pieces.
6. Collaboration Documentation
- Maintain records of collaborative efforts with other Riipen groups, detailing contributions related to website structure and social media strategy development.
7. Final Presentation
- Prepare and deliver a presentation summarizing:
- The project process and key findings.
- Outcomes associated with content creation and strategy development.
- Recommendations for sustaining Advocate Fundraising's content strategy moving forward.
Learner Responsibilities
- Collaborate effectively with team members and representatives from Advocate Fundraising and other Riipen groups.
- Conduct research and analysis as necessary to inform content development.
- Ensure all deliverables align with Advocate Fundraising's branding, mission, and vision.
This clear outline of expected tasks and deliverables provides direction for learners, ensuring they understand the project's scope and objectives while facilitating their professional development in content strategy and creation.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Advocate Fundraising is a dedicated fundraising consultancy that empowers non-profits, charities, and small businesses through tailored strategies and comprehensive support. With nearly 17 years of industry experience, Advocate Fundraising specializes in grant writing, fund development planning, and additional fundraising services designed to meet the unique needs of each client. By employing innovative approaches and ethical practices, Advocate Fundraising helps organizations secure funding and achieve sustainable financial success, ultimately enabling them to create a lasting impact in their communities. Through a commitment to inclusion, integrity, and community advocacy, Advocate Fundraising serves as a trusted partner in navigating the complexities of fundraising, ensuring that clients can focus on their missions while Advocate Fundraising advocates for their financial well-being.