MyEdMaster LLC is considering the development and marketing of new software products aimed at the health and education sectors. The project involves conducting comprehensive market research and competitive analysis to evaluate the feasibility of these planned software products. The primary goal is to understand the current market landscape, identify potential competitors, and assess the demand for such products. Learners will analyze market trends, customer needs, and competitor offerings to provide insights into the viability of entering these markets. This project will enable learners to apply their knowledge of market research methodologies and competitive analysis techniques, offering a practical experience in evaluating business opportunities within the health and education industries.

The project deliverables will include a detailed market research report and a competitive analysis document. These reports should outline key findings on market trends, potential competitors, and customer needs. Additionally, learners will provide a feasibility assessment with recommendations on whether MyEdMaster LLC should proceed with the development and marketing of the proposed software products. The deliverables will be presented in a professional format suitable for decision-making purposes.