Marketing and Business Strategy
Closed
Milton, Massachusetts, United States
Project
Academic experience
80 hours of work total
Learner
Anywhere
Advanced level
Project scope
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategySkills
competitive analysis business consulting marketing strategy strategy market researchSketchList Incorporated – Class Project Description
Objective:
The company's objective is to grow annual revenue to $500,000 in two years. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which partnership opportunities can help us achieve our goal.
There are at least two avenues to this revenue target.
- Direct sales to woodworking hobbyists or custom woodworking companies. Currently, all sales are made this way online via the company website.
- Multiple copy sales channels.
- Partners – companies that sell woodworking hardware [CNC] or software compatible with SketchList 3D.
- Retailers – brick and mortar stores selling woodworking supplies and tools.
- Maker organizations or woodworking clubs or associations.
- Other organizations – schools or correctional institutions.
The multiple copy option is of interest in this project.
We seek the group to do the following for or more of the possible channels.
- Define qualified potential partners and create a plan to communicate with them.
- Determine their pain points and possible reasons to deal with us and create a messaging program.
- Make a recommendation as to how to proceed.
No deliverables exist for this project.
About the company
Company
Milton, Massachusetts, United States
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SketchList 3D is used by woodworkers to design custom cabinetry and furniture. Several years ago a leading woodworking magazine published an article on CAD in woodworking. They stated that "Cabinet makers must provide high-quality 3D images to prospects or lose business." SketchList was designed to place high-quality 3D design software in the of woodworkers who must provide high-quality 3D drawings but cannot master CAD software.
SketchList 3D users create designs by sizing and locating virtual 3D boards in 3D space. The learning curve for SketchList 3D is much shorter than that of CAD products.
There are two levels of SketchList 3D. One is used by DIY woodworkers, the other by businesses.
It runs on both Windows and Mac computers.
The company was founded in 2008.