Fly Fitness Aerial Studio INC is seeking to expand its customer base by launching a targeted marketing campaign aimed at customer acquisition. The project involves developing a comprehensive marketing strategy that leverages both digital and traditional marketing channels to attract new clients. The goal is to increase brand awareness and drive foot traffic to the studio by highlighting the unique benefits of aerial fitness. The project will require a thorough analysis of the current market trends, competitor strategies, and potential customer demographics. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital marketing tools to create a cohesive and effective campaign. The project will focus on creating engaging content, identifying key marketing channels, and setting measurable objectives to track the campaign's success.

The project deliverables will include a detailed marketing plan outlining the strategy for customer acquisition. This will encompass a content calendar, proposed marketing materials, and a budget estimate. Additionally, learners will provide a presentation summarizing their findings and recommendations, supported by data analysis and market research. The deliverables will be designed to be actionable and ready for implementation by Fly Fitness Aerial Studio INC.