The goal of this project is to assist 3oC in increasing its social media presence and growing its following by communicating the unique value of its digital trust system. Students will help review and develop content, strategize for social media growth, and recommend SEO tactics to enhance online visibility.

Project Scope and Expectations: During this project, students will:

1. Familiarize themselves with 3oC’s target market, which includes individuals who meet people from online platforms (marketplace sellers, students, gig workers, blind dates, etc.).
2. Review existing marketing content such as social media posts, the website, and newsletters.
3. Develop new content across social media channels in line with our branding.
4. Analyze and suggest new marketing strategies for engaging a wider audience and enhancing user trust in the 3oC platform.

Bonus:

• Recommend SEO strategies to improve the visibility of our materials and drive website traffic.

Deliverables:

• A social media strategy document entailing recommendations to engage and grow the social media presence. 
• A comprehensive content calendar including social media posts and campaign material. 
• A report detailing the SEO recommendations.

Final Deliverable: A final document containing all the deliverables as well as a reflection on the overall experience, including challenges faced and skills learned.

Mentorship and Support: 3oC is committed to providing a minimum of 5 hours of mentorship per team. This will include:

• Regular check-ins and scheduled meetings to guide students during work hours.
• Access to tools and resources required to complete the project.
• Access to available branding assets and resources.
• Hands-on support and feedback on their deliverables.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, SEO, and content creation.
• Gain real-world experience by working on a live project.