BS Transport, a company specializing in car and truck rentals and sales, seeks to enhance its market presence and customer engagement. The primary goal of this project is to develop a comprehensive marketing plan that aligns with BS Transport's business objectives and targets its key customer segments. The project will involve analyzing the current market trends, identifying potential growth opportunities, and crafting strategies to increase brand awareness and customer loyalty. Learners will apply their classroom knowledge in marketing principles, consumer behavior, and strategic planning to address the company's needs. The project will focus on creating a cohesive marketing strategy that leverages both digital and traditional marketing channels to reach a broader audience and improve sales performance.

The deliverables for this project will include:

-Detailed marketing plan document that outlines the proposed strategies and tactics. This will encompass a market analysis report, a SWOT analysis, and a set of actionable marketing recommendations.

-Additionally, learners will prepare a presentation summarizing their findings and proposed strategies, which will be delivered to BS Transport's management team. The final deliverables will provide BS Transport with a clear roadmap to enhance its marketing efforts and achieve its business goals.