Project Overview

The goal of this project is to create a comprehensive strategic marketing plan for our mental healthcare practice, which consists of 40 providers offering psychotherapy, coaching, psychological testing, and neurofeedback services. We aim to optimize our marketing efforts across multiple channels, including our website and social media platforms, to enhance brand awareness, attract new clients, and improve client engagement. By leveraging digital marketing strategies and data-driven insights, we seek to effectively communicate our unique value proposition and expand our reach within the community. 

Mission  

Therapy InMotion serves the growing mental health needs of our community and those around the world. We do this by training the next generation of therapists who deliver psychotherapy, education, and psychological content that helps individuals, couples, and families build lives that flourish and relationships that thrive. 

Competitors 

https://siliconvalleytherapy.com/

https://www.neurodiversecouplescounseling.com/  

https://www.adult-autism-assessment.com/  

https://www.couplesrecoverycenter.com/  

https://empathi.com/

Summary and Recommendations: Students will synthesize their analysis and provide actionable recommendations for a strategic marketing plan.

Expected Deliverables:

• Strategic insights and recommendations
• Recommendations on best ways to optimize marketing
• One website or multiple for specialties to promote SEO
• Organic vs paid SEO SEM vs social media