Consumer Insights and Branding Consultations

Closed
Rethink Yearbooks
Santa Clara, California, United States
Mudita Singhal
CEO/Founder
(1)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Market research Customer segmentation Marketing analytics
Skills
target market communication presentations yearbooks information synthesis customer insights quantitative research marketing critical thinking consumer behaviour
Details

We are seeking a team of four college-level student-consultants to work on a consumer insights and branding project for Rethink Yearbooks. In this role, you will work to generate actionable consumer insights and branding opportunities for our organization. You will synthesize information provided by us and research data to uncover insights that will help us answer important questions about our customers and relevant branding opportunities. Researching what triggers consumer actions to acquire new customers.

Requirements:

  • Currently enrolled in a college or university.
  • Experience in market research and data analysis.
  • Strong analytical and critical thinking skills.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a team environment.

This is a great opportunity to gain experience in market research and branding, while contributing to the growth and success of Rethink Yearbooks. We look forward to hearing from you.

Deliverables

Responsibilities:

  • Conduct research on various topics related to Rethink Yearbooks, including customer behavior and motivations, brand perception, and digital presence.
  • Work with us to identify a challenge or opportunity and develop a plan to address it.
  • Use qualitative and quantitative research methods to gather data and insights.
  • Analyze data and provide recommendations on branding and marketing strategies.
  • Providing recommendations on your digital presence to effectively appeal to your target market and to further enhance your brand.
  • Create a final report detailing insights, methods used, and recommendations for Rethink Yearbooks.
Mentorship

I'll be available and transparent with all the information to help the team do best research and create actionable insights

About the company

Company
Santa Clara, California, United States
0 - 1 employees
Publishing & printing

Rethink Yearbooks offers personalized yearbooks to schools – showing more of the child and their friends in their copy of the yearbook.