We want students to help us develop a social media marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The ultimate goal is to help us build brand awareness, help us create content ideas to meet our customer standards, and making sure the content ideas stay current with current trends and best practices.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What types of content should be created to grow our target market?
• What social media channels should we utilize?
• Is there opportunities for new marketing platforms?
• What budget is appropriate for advertising?
• What messaging should we use?

Final deliverables can come in the form of a report or presentation that outlines the main points we are looking for. Ultimately, we would like students to help us create a plan that outlines:

• How we should promote the company
• Content ideas
• Types of social media channels we should focus on
• The budget plan
• The messaging

There will be meetings done on a weekly or bi-weekly basis to check in and answer any questions. This will include meetings where adjustments to the students' tasks and duties can be made if necessary.