We’re looking for support in developing and improving our marketing strategy based on buyer personas and market segmentation to improve engagement and maximise market potential. Rethink Yearbooks is a B2B2C software startup where we offer personalised school yearbooks. Our decision makers are schools and PTA/PTOs who decide on the vendor for their school, while the parents/families are the actual customers. We need research, analysis, and actionable recommendations that can be applied to our go to market strategy.

Based on our goals, we are looking for the student to work on the following:

• Examining our current marketing strategy and creating an updated marketing portfolio to highlight marketing skills, abilities, and experience
• Analysing market potential through observing target markets and developing personas of ideal target customers for a couple of market segments
• Help our organisation reach and impact these target customers by creating engagements with your prospective customers using a customer relationship management system.
• Provide Us with a video recorded presentation, a report, as well a series of mock-ups either to launch during practicum or after the students have completed the project.

I am available for initial meetings to answer any questions and provide more information. Students will work closely with me, the founder of Rethink Yearbooks. I will be available for progress meetings via phone or zoom and asynchronously via email and messaging where questions can be answered and more information can be provided as necessary.