Marketing for New AI Product


Project scope
Categories
Market research Competitive analysis Market expansion Sales strategy Marketing strategySkills
sales marketing customer analysisEnginehire, a company specializing in innovative recruitment solutions, is preparing to launch its latest product into a new market segment. The goal of this project is to execute a comprehensive sales strategy and marketing plan tailored to this new audience. The project will involve understanding the target market and understanding customer needs to position the product effectively. Learners will apply their knowledge of marketing principles and sales strategies to execute a cohesive plan that aligns with Enginehire's brand and objectives. The project will focus on executing actionable strategies that can be implemented within a short timeframe such as prospecting, outreach, social media, blog writing, SEO, etc., ensuring successful market entry and growth.
The project will culminate in a report of tasks executed and results produced, such as:
- Number of prospects found and reached out to
- Quantity of content created
- Quantity of traffic driven to the product
These deliverables will provide Enginehire with a clear path for growing in the new market segment effectively.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Enginehire is a all-in-one software platform for staffing agencies. We are launching an exciting new AI product!
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