Research Technology Decision-Making for Autism Service Providers
Project scope
Categories
Market research Sales strategy Marketing strategySkills
target market data collection sales prospecting technology solutions decision making autism spectrum disorders sales researchOur product is a subscription based service that solves an important problem for our target market, clinical professionals who work with autistic children. We offer a subscription based "ABA Data Collection" service that makes it easy for their teams to collect data when working with the child and quickly analyze the results.
We have two distinct approaches to sales: "out of the box" subscriptions, and a more collaborative / co-creative model. This project is intended to help us better understand how "out of the box" prospects across different market sub-categories perceive our standard offering. This will inform any adjustments to our approach.
Research will be focused on helping us answer questions like:
- Which sub-groups of our target market prefer an "out of the box" / purely transactional approach?
- How well do they connect with our core brand values and those of our competitors?
- Who decides on technology solutions and what is their decision making process?
- What are the main considerations they would consider when selecting a solution?
- Are there specific concerns or issues that currently hold them back from adopting a solution?
Students will be under the direct supervision of a company director during the project.
As we are a purely virtual company, students may be located anywhere and will be expected to maintain asynchronous communications (e.g., Slack) as well as short weekly progress updates at a mutually agreeable time.
About the company
ABAKiS provides a simple, online data recording and analysis tool for autism intervention service providers.
One of the biggest challenges faced by autism intervention service providers, is the recording and analysis of the vast amounts of complex data demanded of the leading intervention protocols, collectively known as Applied Behavioural Analysis (ABA). The ABAKiS solution to this is a web portal application that allows intervention teams to easily collect and share this data. Primary service providers use this data for instant, on-demand analysis to keep plans current; and parents can visually follow their child's progress.
In contrast to other similar solutions, ABAKiS is designed to be an affordable, easy-to-use option primarily aimed at independent service providers and smaller clinics for whom a larger-scale solution would not be feasible.