Content Strategy and SEO Enhancement for Enginehire

Open
Enginehire
Vaughan, Ontario, Canada
Aakash Goel
CEO
(4)
4
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Social media marketing
Skills
social media content creation social media content management social media campaigns seo copywriting
Details

Enginehire is seeking to enhance its online presence by improving website traffic and search engine optimization (SEO) through strategic content creation. The project aims to develop a series of blog posts and other digital content that align with Enginehire's brand and target audience. Additionally, the project will focus on creating engaging social media content to increase customer interaction and brand visibility. The goal is to apply SEO best practices to ensure that the content ranks well on search engines, thereby driving more organic traffic to the website. Learners will have the opportunity to apply their knowledge of digital marketing, content creation, and SEO strategies to achieve these objectives. The project will involve researching industry trends, identifying relevant keywords, and crafting compelling content that resonates with Enginehire's audience.

Deliverables

The deliverables for this project include a comprehensive content calendar outlining the proposed blog topics and social media posts. Learners will produce at least three well-researched and SEO-optimized blog posts tailored to Enginehire's target audience. Additionally, a series of engaging social media posts will be created to promote the blog content and drive user engagement. A final report will summarize the strategies employed, the content created, and the anticipated impact on website traffic and engagement metrics.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Vaughan, Ontario, Canada
11 - 50 employees
Technology
Representation
Minority-Owned Small Business

Enginehire is a all-in-one software platform for staffing agencies. We are launching an exciting new AI product!