Video Game Startup Business Strategy Development
Project scope
Categories
Market research Product or service launch Marketing analyticsSkills
marketing go-to-market strategy business strategies- Our goal is to strategize ways to engage more gamers around the world.
- We have various ideas on a go-to-market strategy but would want to validate assumptions first
- Cost-benefit analysis
- Internal and external market analyses
- Create and implement the most suitable marketing strategies
- Create operational processes
- Analyze existing processes to identify and resolve potential issues
Students will connect directly with the Cofounder/CEO/COO for mentorship and supervision throughout the project.
About the company
SingularityX Studios is a video game startup. Our first title is Origins of Orion.
Origins of Orion is an immersive, multiplayer RPG that will take your gaming experience to the next level. Created by ex-professional gamers, this title features unique characters and a brand new genre that is sure to keep you hooked for hours on end. With stunning visuals and an engaging storyline, Origins of Orion is a must-have for any true gamer. As a startup, we have managed to partner with Microsoft and attract talent from IBM, PlayStation, WeWork, Microsoft, Samsung, and EA Sports. Our goal is to create an amazing video game that will scale to millions around the world.