Service experience - find out what your customers value
Timeline
-
January 31, 2021Experience start
-
May 4, 2021Experience end
Experience scope
Categories
Data analysis Communications Market research Marketing strategySkills
business analytics business consulting marketing strategy data analysis researchAre you a representative of a SERVICE based organisation, where you'd really like to know what your customers value, want and prefer about your service experience, but don't have the time or capacity to find it out? Then come and provide a brief for our students to do it for you!
Individual students are seeking projects to evaluate the customer experience (preferably a B2C customer rather than B2B but this can be worked around!) of your firm.
Learners
- An online (mostly quantitative - Likert scale) customer value / service / experience survey
- Raw data from respondents
- Data tables and analyses (using SPSS)
- A word document report (including overview of key trends in the industry which relates to your organisation) based on statistical analyses
- Four key recommendations for your firm to address any related issues
Project timeline
-
January 31, 2021Experience start
-
May 4, 2021Experience end
Project Examples
Requirements
Students develop an online customer value, satisfaction and performance survey to identify areas where your customers perceive firm is doing as well as, worse than, or better than their expectations. They complete a report with 4 key recommendations which you will receive at the end of the Semester 2 (Feb 2021 to April 2021).
Students will gather as many responses as they can, using carefully researched question techniques, to ask what your customers value about the service your firm offers, how well they think your firm performs against those and how likely they would be to recommend your firm.
They generate a report based on statistical analyses and four key recommendations for your firm to address any related issues. This is 'real-world', applied learning for them, and useful insight for you!
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 31, 2021Experience start
-
May 4, 2021Experience end