Are you up to date on the unique opportunities and challenges facing social ventures? The central driver for social entrepreneurship is the social problem being addressed in an innovative and entrepreneurial way, with an objective to create and sustain social and economic value. In this course students bring with them entrepreneurial skills and frameworks required to create and scale up a social venture. A team of students will develop a feasibility plan or focused recommendations for your social venture to help you pursue an opportunity; or overcome a challenge that you are facing; or scale up and expand your social venture's activities.

The student will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the Martech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning. Based on this analysis, the student will write a report making specific digital marketing recommendations. This is an opportunity for your company to benefit from fresh perspectives and ideas.

Looking to elevate your organization, and bring it to the next level? Bring on students from the University of Southampton to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this module will be studying the unprecedented range of applications that support digital marketing, ranging from ‘out of the box’ applications to support changing digital ecosystem such as e-mail marketing, search engine marketing, social media marketing, affiliate/influencer marketing as well as enabling technologies for marketing such as website design, user experience implementation, engagement and metrics.

Students will undertake a critical analysis of the company's social media marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.