Mixed graduate class with multiple backgrounds including: Civil Engineering Agriculture Architecture Environmental Science Forestry Chemistry

The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context.  In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings  

Seneca Polytechnic’s Innovation Work-Integrated Learning (InnWIL) program connects a small and medium-sized enterprise (SMEs) with 5 students eager to develop intrapreneurial skills by tackling real-world challenges. These learners bring a strong foundation in problem-solving, research, and project management, along with experience using design and systems thinking methodologies. Five students are connected with an SME who can provide an authentic business challenge and hands-on learning that fosters innovation. SMEs are expected to engage with learners, guide their efforts through a one-on-one, share relevant information, attend the final presentation virtually, and provide constructive feedback via the Riipen platform.

Seneca Polytechnic invites you to collaborate with our PSL 205 - Capstone course learners. These students are focused on professional selling, including prospecting, sales strategy, and client engagement. This experience requires students to engage in a professional consulting engagement. The project is divided into three stages: Discovery Interviews Consulting Analysis, and Presentation of Go-to-Market Solutions. This hands-on experience allows students to apply their learned skills in a real-world context, providing valuable insights and strategies to the client. We ask employers to engage in regular communication with learners, provide necessary project information, attend the final presentation, and deliver constructive feedback on project outcomes through the Riipen platform.