Project Overview

MILO is seeking two passionate and motivated individuals to help execute our social media and community engagement strategy during a pivotal product launch. This project is designed to provide hands-on experience in digital marketing, social engagement, and influencer strategy while contributing directly to a fast-moving startup’s success.

Students will gain real-world exposure to marketing, brand building, and strategic execution, while working closely with MILO’s founders. The goal is to create and implement a one-month social engagement campaign designed to sell out our product’s first round and build a waitlist for future releases.

This project is structured to be achievable within 60 hours over a period of 4-8 weeks, ensuring a meaningful yet manageable learning experience.

Key Learning Outcomes

Students will:

• Gain hands-on experience managing a social media marketing campaign from strategy to execution.

• Develop skills in community engagement, influencer strategy, digital marketing, content creation, and performance tracking.

• Work directly with founders and marketing leadership, receiving mentorship in leadership, business growth, and creative marketing.

• Learn to navigate real-world industry challenges while making a tangible impact on a product launch.

Company Overview

At MILO, we challenge the status quo of the beauty industry by empowering individuals to reclaim their power and redefine beauty. Our business is built on regenerative and sustainable principles, demonstrating that success can be achieved without sacrificing ethics or values.

Through this project, students will gain deep industry insights and hands-on experience while working in a fast-paced, impact-driven startup environment.

Benefits for Students

🌱 Be part of an innovative, human-first company.

💡 Develop in-demand skills in marketing, social media, and brand storytelling.

🤝 Work directly with MILO’s founders, gaining mentorship and networking opportunities.

📈 Get hands-on experience in launching a product and building a brand from the ground up.

🔥 Develop agility, creative problem-solving, and trend analysis skills in digital marketing.

Mentorship & Support

MILO is committed to providing at least 5 hours of personalized mentorship per student, covering:

🔹 Leadership & Business Coaching

🔹 Career Growth & Personal Branding

🔹 Marketing & Social Media Strategy Guidance

Project Check-ins & Meetings

📅 Weekly Team Meetings (1-2 hours) – Deep dive sessions with founders for guidance and project tracking.

📲 Virtual Check-ins – Quick updates via text or calls to ensure smooth execution.

What We’re Looking For

This project is ideal for students who:

✅ Are passionate about marketing, social media, and digital storytelling.

✅ Thrive in a fast-paced, collaborative environment.

✅ Have strong organizational skills and the ability to manage campaigns.

✅ Are eager to apply classroom knowledge to a real-world social strategies.

Project Scope & Expectations

Over the course of the project, students will collaborate with MILO’s founders to execute a multi-channel social media and marketing campaign supporting our product launch.

We are hiring one - two students, each specializing in a different area working within the same project:

1. Project Manager / Marketing Strategy Lead – Focus on planning, organizing tasks, and overseeing the execution of the campaign.

2. Social & Community Engagement Lead – Focus on influencer relations, community engagement, content creation, and brand storytelling.

Responsibilities & Deliverables

Social Engagement Strategy Execution (1 Month)

• Implement and track a one-month marketing campaign designed to drive engagement, conversions, and build a waitlist.

• Optimize UGC (user-generated content) and community interactions.

• Identify, engage and reach out to potential influencers and brand partners.

• Develop and maintain a tracking system for influencer collaborations.

Content Creation & Digital Marketing

• Create and schedule social media content (reels, posts, blogs) within MILO’s brand guidelines.

Community Engagement & Storytelling

• Engage with MILO’s audience across social platforms, fostering community interactions.

• Share personal insights and experiences with the beauty industry & MILO products through storytelling.

Final Deliverables

To validate completion, students will submit the following:

✅ Influencer List – A well-researched, actionable list of influencers and potential partners with tracking details.

✅ Social Media Content Creative Execution

✅ Reflection Note – A summary of key learnings, challenges faced, and growth during the project.

Next Steps

Interested in applying? Submit a brief statement of interest, including your background in marketing, content creation, or social media management. We look forward to hearing from you!