Design and develop an SEO strategy
Project scope
Categories
Search engine optimization Creative writing Copy writing Social media marketingSkills
keyword research off-page optimization (seo) search engine optimizationTo design, develop and optimize an appropriate SEO strategy for Intuita or Velocified that will increase relevant traffic from potential clients and consumers on major search engines
Tasks
Students will:
- Review existing site, determine effective SEO strategies
- Conduct keyword research and analysis and define a set of appropriate keywords to target for increased traffic
- Review URL structure, tagging and internal linking organization and order
- Advise on site organization or menu changes
- Develop keyword relevant content
Students will have an opportunity to use leading real world strategies and see the results of their efforts in real time. They can build on this opportunity when the project is complete by starting their own SEO optimization company based on the skills they have learned here.
Develop on-page and off-page SEO strategy for web-site
Review and correct any needed canonical errors or technical issues with google search, examine and correct page tags
Ensure keyword is in main page title, page title, H1 tags
Determine keyword strategy for google search ads
Determine effective category titles
Determine baseline metric for web-site authority, traffic and positioning
Develop a posting and editorial calendar
Develop keyword rich contextually relevant niche editorial content using existing and new source materials
Review results and determine optimization opportunities
Will lead and guide the team and serve as subject matter expert and "client"
About the company
Velocified is a training and development company with a focus on getting employees to proficiency on a job or talent role in the shortest possible time using Velocified Paths. Our approach generates a win for both employees and their organization by supporting employees to gain confidence in their developing learning and skills needed to perform well, and creating a more lean and efficient approach for optimum performance that keeps Canadian companies competitive in this challenging environment.