AI-Enhanced Marketing Strategy for Velocified Paths Launch

Velocified is preparing to launch its innovative Lean Learning Management System, designed to streamline the development of Velocified Paths. These paths are custom-developed projects that accelerate employee proficiency in specific job roles by integrating learning, skills development, practice, and coaching in an optimized array. The goal of this project is to create a cohesive series of marketing materials and develop an AI-enhanced outreach process to effectively promote this new product. The project will involve understanding the unique features of Velocified Paths and translating them into compelling marketing content. The team will also explore AI tools to optimize sales outreach strategies, ensuring maximum engagement and reach to prospective clients. By the end of the project, learners will have applied their classroom knowledge in marketing and AI to a real-world scenario, enhancing their skills in both areas.

AI-Enhanced Marketing Strategy for Velocified Paths Launch

Velocified is preparing to launch its innovative Lean Learning Management System, designed to streamline the development of Velocified Paths. These paths are custom-developed projects that accelerate employee proficiency in specific job roles by integrating learning, skills development, practice, and coaching in an optimized array. The goal of this project is to create a cohesive series of marketing materials and develop an AI-enhanced outreach process to effectively promote this new product. The project will involve understanding the unique features of Velocified Paths and translating them into compelling marketing content. The team will also explore AI tools to optimize sales outreach strategies, ensuring maximum engagement and reach to prospective clients. By the end of the project, learners will have applied their classroom knowledge in marketing and AI to a real-world scenario, enhancing their skills in both areas.

Design and develop an SEO strategy

To design, develop and optimize an appropriate SEO strategy for Intuita or Velocified that will increase relevant traffic from potential clients and consumers on major search engines Tasks Students will: Review existing site, determine effective SEO strategies Conduct keyword research and analysis and define a set of appropriate keywords to target for increased traffic Review URL structure, tagging and internal linking organization and order Advise on site organization or menu changes Develop keyword relevant content Students will have an opportunity to use leading real world strategies and see the results of their efforts in real time. They can build on this opportunity when the project is complete by starting their own SEO optimization company based on the skills they have learned here.

Digital Product Marketing & Ad design for Intuita MindWare

Develop an effective digital marketing approach, define audiences, design interesting ads, ad copy, design ad campaign, product, landing page, A/B testing, sales and social media content for Intuita MindWare, a unique self-awareness educational product. Intuita MindWare is a concise training system developed by its creator, Arupa Tesolin, the founder of Intuita. It teaches people how to access insight and develop their intuition in response to questions. It has been tested in public and private corporate seminars for professionals of all kinds and was very well received. In addition, 8 out of 10 execs who were led through a one-time coaching process experienced life-changing insights in under 10 minutes, the value of which was monumental. It has wide application as a creative problem-solving tool and to assist inner transformation and intuition mastery for both individuals and teams. The goal of this project is to develop potential audiences, ad materials, begin testing ad response.