SSRIA - Market Research

Project scope
Categories
Communications Market researchSkills
data analysis resilience survey development survey data collection research innovation market research leadershipPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
The Smart Sustainable Resilient Infrastructure Association (SSRIA) is a not-for-profit member based association. We are working to accelerate the adoption of innovative technologies and products that can reduce GHG emissions in buildings. We are a small organization with just two employees and a dedicated volunteer board of directors that represent large industry firms (Stantec and Ledcor), post-secondary institutions (SAIT), related not-for-profits, small businesses and individuals with diverse business expertise.
The membership nature of our organization allows us to build and engage a network of industry representatives because our mission cannot be achieved without their involvement and leadership to change the way the Architecture, Engineering, and Construction (AEC) industry typically design and build buildings. SSRIA is coming to the end of its second membership year and would like to analyze member satisfaction with the benefits they receive as a member and with SSRIA's overall missions and activities. This knowledge is integral to maintain our existing membership base as well as to continue to grow the network move our mission forward.
The project will allow for the collection of this information through the design and development of a survey and the analysis of the resulting data to define a suite of member benefits and engagement activities to be offered in 2022.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
To ensure this is a valuable learning experience, SSRIA would work collaboratively with the students and their instructor to develop a market research project that aligns with the curriculum of their program. The general project elements we have considered thus far include the following:
- Research similar membership organizations to identify additional potential member benefits
- Design and develop survey
- Distribute digital survey to all members and key stakeholders that are non-members
- Evaluate the benefit of delivering a more detailed interview type survey to a select group of members and stakeholders
- Collect and analyse data collected
- Deliver final report with recommendations based on data analysis
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.
Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.
- Market research
- Data analysis
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Online Survey
- Database of collected data
- Final report and recommendations base on data analysis and supporting research
The SSRIA Executive Director will work directly with the student/s, providing guidance and answering questions throughout the project. SSRIA also has a board member who is a Director of Marketing for an Architecture firm who can participate in the project planning and presentation of final results.
About the company
Our mission is to accelerate the adoption of innovative low-carbon solutions for buildings so that we can revolutionize the design, construction and operation of our buildings to meet important environmental targets (zero carbon by 2050). We will achieve this by providing support and growth opportunities in the form of demonstration project funding, business growth services, and the latest expertise in innovative low carbon building technologies, products, and practices. We also recognize the need both upskill and diversify the workforce in the architecture, engineering and construction industry to drive the transition to a zero carbon built environment. Our organization started operating in early 2020 and now has 3 employees. We are governed by a board of directors that represent the leaders in the Architecture, Engineering and Construction industry.