AJK Consulting serves marketing agencies, and launched a community for agency owners. To grow the community -- known as Agency Together -- it is looking to establish a strong brand presence for the community and launch a comprehensive media campaign to increase its visibility and attract new clients for its community. The goal of this project is to create a brand identity and small website that reflects the communities values and expertise and to develop a media strategy that effectively communicates this identity to the target audience. The project will involve market research, brand design, and the creation of a media plan that includes social media, and digital marketing. By the end of the project, AJK Consulting aims to have a clear and compelling brand that resonates with its audience and a media campaign that drives engagement and growth.

• A brand identity guide, including logo, colour scheme, typography, and brand messaging.

• A redesigned website to represent the brand and the brand messaging that drives engagement and growth

• A comprehensive media campaign plan outlining strategies for social media, digital marketing, and traditional advertising.

• A set of marketing materials, such as social media posts and digital ads

• A final presentation summarizing the brand development process and media campaign strategy.

• Weekly group call to answer questions and support progress with the project lead at AJK
• Dedicated slack channel for the team to communicate and ask questions of the project lead at AJK
• Opportunities to set up one-to-one calls for each participant with the project lead at AJK
• Access to processes and best practices for similar projects