We are developing a wearable, non-invasive, medical grade precision instrument for infants (0-24months), remotely monitoring vital signs, artificial intelligence and machine learning predictive & preventative analytics platform. Parents will also be offered an optional subscription to a 24x7 medical triage for on-demand consultation and diagnosis supported by access to the infants’ real-time vital signs data.

Our approach: ONE product/TWO markets consumer Puffin™ and medical PuffinPLUS™. We believe brand ID is critical to the company success. The value of the brand will depend on building the trust in the brand, hence the company's medical focus in seeking gold standard accuracy of its vital sign’s sensors. We have considerable amount of visual and research material from which to draw on. This includes end user personas plus early qualitative research carried out by Maddison Product Design Agency, UK and another research developed under a UK Impacting Business By Designuser flow diagrams and mock-up screen grabs for each of the user MyPuffin APP.

As part of the Brand logo design and ID we would also like to see the development of a Brand Manual to ensure continuity of Brand and ID in the way the logo and supporting graphics are used across different media.

In addition to the above or and can be included as part of this project include:

Animation video of one minute max duration telling a story of the company and the unique aspect of the product and impact on parents and infants’ lives. This will be used on our website, funding applications and investor relations and possible crowdfunding.

Product user manual and Educational training programme

Long-term we would like an ongoing relationship as there are other opportunities for design within the company on a rolling basis e.g. digital product user manual, Education training programme and Web

Andrew Cowen if the Founder & CEO of Future Care. I am very creative and have in the past won design, photograph, and as producer/director conf/video industry awards. 70-80's I founded a multi-media production company and worked with leading public relations companies and their international clients across many FMCG markets.

While I am not familiar with modern design methods and mediums, I am visual and have many years of understanding and exposure to support a student's career development and creativity.

My profile on Riipen demonstrates I am fun to work with, flexible approachable and innovative. Others in my team and partners are also supportive and can provide feedback and possible opportunities.

As for mentoring and supervision, I have been a qualified lecturer, educated at the Inst of Education, I always offer a student a meet and greet 1hr conf call and then weekly 30 min catch-up meetings offering support and ensuring the student does not disappear down a rabbit hole.