Website R&D for consumer & medical users + smartphone APPSincluding front

Project: Website design, front, and backend development, APPs for both smartphone android and iPhone, to integrate with a cloud, data processing platform. We need one website for engaging with a consumer end user and a second to engage with medical clinicians. Implementation: R&D can be carried out by one or more team(s), under the supervision of an academic supervisor Project Details The Future Care (UK) Ltd needs to build two websites: one for consumer (B2C) and another for engaging with medical/clinicians (B2M). Both will share a common brand design, partially defined by Future Care’s product design agency who have created end user flow diagrams and mock-up APP screen-grab designs for each B2C and B2M end user needs. Both websites will share a common brand identify as described above, but the functionality will be distinctly different. Both will require a public front end and a login-in user back end. Domains for both websites have been purchased from https://www.123-reg.co.uk/ Both websites and APPs will interface with an AI/ML cloud data processing platform receiving data from an identical B2C/B2M wearable device, remotely monitoring an infant’s vital signs. As you will see from the info provided, Future Care very business focused. Our CTO advisor will mentor the accademic technical team that will provide the skills and translate our needs into a software, technical website design brief for programmers. We would seek the student team supervisor to guide us thought this process and align our needs with the capabilities of the students, time scales etc… The primary focus: the students/team 1. Website Design and Development - Conduct a needs analysis to determine the structure, system technologies, security and platform that are most suitable for our website; creating a design proposal including mock-ups/wireframe, timeline/Gannt chart/work packages; building a fully-functioning website for our two product profiles Consumer and Medical. 2. Application Development - Selecting the best technologies for creating the application and features (i.e. real-time chat function, member log-in security etc…); creating a fully-functioning application and corresponding APPs to work on smartphone Android and iPhone. 3. Software Architecture Development – Designing the website architecting and software resources of both websites applied to both market B2C & B2M. B2C consumer website will have ecommerce element selling product accessories and subscription to a telecare 24x7 medical triage call centre including upload of vital sign data to facilitate diagnosis on demand. TBC interface with parent/infant medical insurance 4. Back end website processing – we envisage a data base to support and structure data capture of enquiries via a ‘Contact Us’ page. Other data capture opportunities may also be possible as advised by development team. Future Care will also need to integrate with 3rd party CRM e.g. Hubspot, Social Media, UK eRedbook 5. Machine Learning Software Solution - This may be out of scope of initial website 6. Real-Time Data Visualization - This maybe out of scope of initial website 7. Open Source Software Management - Tob be discussed as to relevence and value to Future Care's longer term plans. 8. Website Analytics & Measurement – We will be adviced according to recommendations. Desired Outcome and time scales to be discussed with academic supervisor. Project management and communication. Future Care is based in London, UK so time zones must be taken into consideration when communicating with teams between UK, USA Canada and Australia. Future Care has already been in conversation with some of the universities in these locations and has had no difficulty dispite the different time zones.

Create B2C brand ID, logo, graphics, packaging

We are developing a wearable, non-invasive, medical grade precision instrument for infants (0-24months), remotely monitoring vital signs, artificial intelligence and machine learning predictive & preventative analytics platform. Parents will also be offered an optional subscription to a 24x7 medical triage for on-demand consultation and diagnosis supported by access to the infants’ real-time vital signs data. Our approach: ONE product/TWO markets consumer Puffin™ and medical PuffinPLUS™ . We believe brand ID is critical to the company success. The value of the brand will depend on building the trust in the brand, hence the company's medical focus in seeking gold standard accuracy of its vital sign’s sensors. We have considerable amount of visual and research material from which to draw on. This includes end user personas plus early qualitative research carried out by Maddison Product Design Agency, UK and another research developed under a UK Impacting Business By Design user flow diagrams and mock-up screen grabs for each of the user MyPuffin APP. As part of the Brand logo design and ID we would also like to see the development of a Brand Manual to ensure continuity of Brand and ID in the way the logo and supporting graphics are used across different media. In addition to the above or and can be included as part of this project include: Animation video of one minute max duration telling a story of the company and the unique aspect of the product and impact on parents and infants’ lives. This will be used on our website, funding applications and investor relations and possible crowdfunding. Product user manual and Educational training programme Long-term we would like an ongoing relationship as there are other opportunities for design within the company on a rolling basis e.g. digital product user manual, Education training programme and Web

Animation & Brand Stroytelling for Infant Wearable Remote Monitoring Device

Future Care (FC) needs a less than 1minute animation to tell our Company and Brand story. This will be used for quickly communicating to investors, grant funding, our website, crowdfunding etc.. We need a creative and strategic approach to encapsulate the business and convey our ONE Product/ TWO Markets approach: Puffin™ - Consumer and PuffinPLUS™ - Medical. We need a short animation that highlights are ethos, integrity, and ethics. Most importantly that despite our product being sold to consumers it is the same as the medical grade equivalent. We have also done some work on target audience personas and competitor gap analysis. Website domains have been secured. If time and resource permits there is scope to create similar animations to communicate more detailed and focused story on aspects of our product and education of our users.

CAPSTONE / MBA Consultancy B2C & Medical

The Future Care UK is an SME based on London developing a paediatric remote monitoring precision instrument. We have a unique approach, ONE product/TWO markets, bridging the gap between consumer and medical. Trust/confidence in the consumer brand emanates from the medical accuracy of the product. BUT it is the B2C market that will drive growth and revenues. While the proof of concept is being developed in the UK, the overseas markets are where the main opportunities exist. We need GO TO MARKET objectivity and a business plan(s) to attract pre-series 'A' ($1m+) investment. Future Care (FC) needs two separate business plans. One focusing on consumer (B2C) markets. The other business plan, focusing on the medical (B2M) market. We are interested to hear from universities across Riipen's English language speaking counties: Canada, USA, UK, Australia, to build on existing materials/research and work with FC's and our partners to demonstrate FC's potential to investors. Each University will focus on B2C and/or B2M applied to the county they are operating in or as international focused courses undertaking a project focused on an overseas market. We are also keen to hear from Universities interested in developing a 'go to market' business plan deploying our infant device across Asian, S. America’s and EU markets. The starting point being to provide a prioritised list of counties to maximise on the potential of these overseas markets. We assume those working on a plan will build-on, challenge or review existing assumptions, materials, projections and apply these to the respective market / country nuances for B2C and/or B2M. To date most of our research and financial projections have been focused on B2C UK, Canada, and USA. While CAGR is of interest we are guided by birth rate per country, not any in-depth understanding of the market, culture socio-economic potential etc... In support of our business planning to date and assumptions, we have already done some financial business planning, SWOT and competitor position modelling, gap analysis, CAGR, TAM’s SAM’s. Linked to the business planning e are keen for the team to work with our CFO and develop a dynamic cashflow/P&L spread sheet that needs to be made more sensitive and easier to do ‘what if’ sensitivity analysis. We have very strong support from international companies and experts in their fields as outlined in the resources section of this project outline. Currently we are planning to undertake a crowdfunding campaign in Sept’21 to capture early B2C adopters, customer feedback, revenues, data on healthy infants. While we are building consumer market share, in parallel, we will continue to progress the development of the medical product which can take 3-4 years to get medical approval/compliance. As a beachhead into the National Health Service (NHS) we are engaged with two UK based medical placements of our precision instrument infant device 1) Cardio-Respiratory/Bronchiolitis impacting 1:3 infants - Leicester Uni & Life Science Accelerator 2) An out-research initiative initiated by a UK's Forth Valley NHS Hospital Trust, Stirling Uni and a local doctors surgery focuses on a service design too deploy device into primary/community care to home.