SpotStitch Monetization Strategy Enhancement

Project: Human City is seeking a team of learners to review and refine the monetization plan for its app, SpotStitch. SpotStitch is a platform designed to connect users with local events and activities, enhancing community engagement. The current monetization strategy includes in-app purchases, subscription models, and targeted advertising. However, the company believes there is potential to optimize these revenue streams further. The goal of this project is to analyze the existing monetization plan, identify areas for improvement, and propose actionable strategies that align with user experience and market trends. Learners will apply their knowledge of digital marketing, consumer behavior, and financial analysis to develop a comprehensive plan that enhances SpotStitch's profitability while maintaining user satisfaction.