- Location
- Vancouver, British Columbia, Canada
- Bio
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I am experienced management consultant in strategic planning and marketing fields and have been teaching business school students for over 10 years. Major courses I cover are: Strategic Management, Marketing, Organizational Behavior, HR, Communication Management, Leadership, and Supply Chain Management to name a few. Currently faculty member at Capilano University, University Canada West, and Langara College.
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Vancouver, British Columbia, Canada -
Vancouver, British Columbia, Canada
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Recent experiences
Marketing Promotion
MRKT 625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Marketing Management
MRKT621
This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups and and there is a chance to keep groups flexible.
Marketing Management
MRKT621
This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups and and there is a chance to keep groups flexible.
Marketing Management
MRKT 621
This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.