Social Media Presence and Management for Lotus Addiction Therapy Inc.

The main goal of this project is to create a social media presence and manage social media posts for Lotus Addiction Therapy Inc. to raise awareness of addiction treatment and mental health treatment. This will involve several different steps for the learners, including: - Creating a social media calendar in Airtable (one month ahead). - Do research on mental health / addiction related events and create and plan around these events in the calendar! - Creating social media posts for each platform (Twitter, LinkedIn, Instagram, Twitter, and TikTok) using Canva. - Analyzing the effectiveness of the posts and making adjustments as needed.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends