Brand and Competitor Analysis

Positions available: up to 2 students BRAND AND COMPETITOR ANALYSIS Summary Having a current and thorough understanding of your organization’s competitive landscape is essential, but finding the time and resources to do it is a challenging. In this project, a student or students (team of two) will analyze the competitive landscape of your brand and develop strategic recommendations to support your success in the market. Project Examples Based on the information that you provide, students will develop a comprehensive data-driven report and presentation to addresses the opportunities and threats surrounding your brand. You will be provided with strategic and tactical recommendations to help you create, advance, or maintain your brand presence. Project examples include, but are not limited to: An analysis of your competitive landscape to identify top competitors in your space. Developing a plan to accurately define your organization's brand. Helping you define the core proposition of your brand. Determining how your brand is perceived by different market segments. Understanding the opportunities and threats currently facing your brand. Assessing where and how to improve your brand presence. Strategizing how to differentiate your brand from competitors. Outcomes The final project deliverables will include: A 10+ page report detailing the problem, analysis, findings, and recommended solutions. A 15-minute presentation with actionable recommendations to improve your brand trajectory. I will be available to jump on a 1-2 hours virtual call per week to help guide students. Looking to specialize in recruiting Engineers & HR Professionals