Digital marketing with experience of Ads

The primary goal of this project is to enhance Cyberlobe Technologies' digital presence and lead generation through targeted ad campaigns and social media channel management. By leveraging platforms such as Google Ads, LinkedIn, Instagram and Facebook, the project aims to increase brand awareness, drive website traffic, and generate qualified leads for our fractional executive technology services. Tasks and Activities: Market Research and Analysis: Conduct thorough research to identify target audience segments and their online behavior. Analyze competitors' ad strategies and identify opportunities for differentiation. Ad Campaign Development: Develop and design compelling ad creatives that align with Cyberlobe's brand guidelines. Craft persuasive ad copy that resonates with our target audience and highlights our unique selling propositions. Platform Management: Set up, manage, and optimize ad campaigns on Google Ads, LinkedIn, Facebook, Instagram Ads. Monitor ad performance and make data-driven adjustments to maximize ROI. Performance Tracking and Reporting: Implement tracking mechanisms to measure key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition. Prepare detailed reports on campaign performance and provide insights for continuous improvement. Social Media Channel Management: Create and implement a social media strategy that aligns with Cyberlobe's brand story and business goals. Develop engaging content, including posts, stories, and videos, tailored to each social media platform. Engage with followers, respond to comments, and foster community growth. Deliverables: A comprehensive market research report. A strategic ad campaign plan with defined goals and metrics. A series of ad creatives and copy tailored for each platform. Regular performance reports with actionable insights and recommendations. This project will provide the opportunity to work closely with Cyberlobe's leadership team, contributing to our mission of making technology accessible and practical for non-tech businesses. The ideal candidate will bring creativity, analytical skills, and a passion for digital marketing to drive tangible results.