The primary goal of this project is to enhance Cyberlobe Technologies' digital presence and lead generation through targeted ad campaigns and social media channel management. By leveraging platforms such as Google Ads, LinkedIn, Instagram and Facebook, the project aims to increase brand awareness, drive website traffic, and generate qualified leads for our fractional executive technology services.

Tasks and Activities:

Market Research and Analysis:

• Conduct thorough research to identify target audience segments and their online behavior.
• Analyze competitors' ad strategies and identify opportunities for differentiation.

Ad Campaign Development:

• Develop and design compelling ad creatives that align with Cyberlobe's brand guidelines.
• Craft persuasive ad copy that resonates with our target audience and highlights our unique selling propositions.

Platform Management:

• Set up, manage, and optimize ad campaigns on Google Ads, LinkedIn, Facebook, Instagram Ads.
• Monitor ad performance and make data-driven adjustments to maximize ROI.

Performance Tracking and Reporting:

• Implement tracking mechanisms to measure key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition.
• Prepare detailed reports on campaign performance and provide insights for continuous improvement.

Social Media Channel Management:

• Create and implement a social media strategy that aligns with Cyberlobe's brand story and business goals.
• Develop engaging content, including posts, stories, and videos, tailored to each social media platform.
• Engage with followers, respond to comments, and foster community growth.

Deliverables:

• A comprehensive market research report.
• A strategic ad campaign plan with defined goals and metrics.
• A series of ad creatives and copy tailored for each platform.
• Regular performance reports with actionable insights and recommendations.
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This project will provide the opportunity to work closely with Cyberlobe's leadership team, contributing to our mission of making technology accessible and practical for non-tech businesses. The ideal candidate will bring creativity, analytical skills, and a passion for digital marketing to drive tangible results.

Market Analysis Report:

• Conduct research on target audiences and competitors.
• Analyze digital marketing trends relevant to Cyberlobe's services.
• Provide a detailed report with insights and strategic recommendations.

Ad Campaign Development:

• Create a strategic plan for ad campaigns on platforms like Google Ads, LinkedIn, and Facebook.
• Design ad creatives and write persuasive copy.
• Launch and manage campaigns, focusing on optimization for performance.

Social Media Content Strategy and Channel Management

• Develop a content calendar tailored to each social media platform.
• Create engaging posts, stories, and videos.
• Implement strategies to boost engagement and follower growth.

Landing Page Creation:

• Design and develop a landing page that aligns with ad campaigns.
• Ensure it is user-friendly and optimized for conversions.

Performance Tracking and Reporting:

• Set up analytics to measure campaign success.
• Prepare reports with key metrics and insights for continuous improvement.

Community Engagement:

• Actively manage social media channels, responding to comments and messages.
• Foster community growth and engagement.