RBC Technology & Operations - DeGroote Business Case Challenge

Currently, many smaller and learner organizations are adopting APIs (Application Programming Interface) as an enabler to introduce new services and products and engaging with customers through preferred channels, including interactions through social media. With trends of servicing customers in their preferred channels and environments (Instagram, Facebook, etc.), it enables them to deliver services where customers are and to keep up with the increasing competition from firms inside and outside the industry. Banks should also provide innovative services at the same rate as these smaller and leaner organizations. How can RBC leverage API to drive new services at a lower cost? Check out the Resources tab > Files section for the Rules of Engagement PDF and other important resources. Final Submission: The final project submission must be submitted by Tuesday, January 26 at 3 p.m. (EST). Ignore the 'Project End' milestone. Explore the different job types at RBC to find where you can make an impact: RBC Personas

Competitive Analysis: Mystery Shop and Customer Experience

Positions available: 2 The “Mystery Shop” and “Customer Experience” business units within Ipsos Canada have transformed over the last few years due to changes in technology. Our lines of business require assistance in assessing the landscape within Canada from both a competitive and opportunity view-point. Today, we are seeking the right resources to help us build an analysis of the current Canadian landscape when it comes to Mystery Shop and Customer Experience. With this in mind, we need a Canadian market analysis report covering: Secondary research on key organizations within pre-determined market segments, including information on current CX (Customer Experience) and Mystery Shop usage, information on key stakeholders, and competitors. Deep dive into the current market trends and players Analysis of the competitive landscape for each line of business Researching existing products and market potential Identification of trends and opportunities in the target market / segments. The final project deliverable is a report including research, analysis, and recommendations. It should assist our teams in successfully prospecting within our target market along with actionable recommendations.

Brand and Competitor Analysis

Positions available: up to 2 students BRAND AND COMPETITOR ANALYSIS Summary Having a current and thorough understanding of your organization’s competitive landscape is essential, but finding the time and resources to do it is a challenging. In this project, a student or students (team of two) will analyze the competitive landscape of your brand and develop strategic recommendations to support your success in the market. Project Examples Based on the information that you provide, students will develop a comprehensive data-driven report and presentation to addresses the opportunities and threats surrounding your brand. You will be provided with strategic and tactical recommendations to help you create, advance, or maintain your brand presence. Project examples include, but are not limited to: An analysis of your competitive landscape to identify top competitors in your space. Developing a plan to accurately define your organization's brand. Helping you define the core proposition of your brand. Determining how your brand is perceived by different market segments. Understanding the opportunities and threats currently facing your brand. Assessing where and how to improve your brand presence. Strategizing how to differentiate your brand from competitors. Outcomes The final project deliverables will include: A 10+ page report detailing the problem, analysis, findings, and recommended solutions. A 15-minute presentation with actionable recommendations to improve your brand trajectory. I will be available to jump on a 1-2 hours virtual call per week to help guide students. Looking to specialize in recruiting Engineers & HR Professionals

SEO and Social Media Strategy

Number of individual students required: 5 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to help us promote our latest endeavour: an online program dedicated to helping students learn Mathematics in an engaging way. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Competitive Analysis

Number of individual students required: 8 students It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis and PESTLE analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

SEO - Marketing - EduShare

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: EduTutor is a social venture that provides affordable and quality tutoring to students. Tutoring has become quite expensive and our goal is to be another option for students who are seeking extra help. We are looking for a group of students who can help us increase our followers on Instagram and Facebook or other social media platforms. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Determine the best marketing strategy to promote EduTutor Determine a marketing campaign to increase our number of followers Implement a marketing campaign that can increase IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. We are looking for a team of 4 students Experience using Instagram/Facebook or any other Social Media Platform would be ideal but not necessary Looking for creative students who can think of an amazing campaign to improve our SEO with Instagram FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Creating and implementing a Social Media campaign that will attract followers on our Instagram Account WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 4 students.