Digital Marketing: Engaging with the Customer
MANG3052
The student will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the Martech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning. Based on this analysis, the student will write a report making specific digital marketing recommendations. This is an opportunity for your company to benefit from fresh perspectives and ideas.
Business Challenge
As part of the Business Challenge, Students will work in small teams to solve a real-life business issue provided by a real client. Students will work with the client to co-create a brief both parties are happy with, that aims to tackle a business challenge whilst developing the students transferrable skills and enhancing their employability. Students will need to explore the issue and report back to the client, providing recommendations of solutions to the problem. The client briefing session will take place on the 15th June 12:00 - 15:00 in person and the recommendations will be presented in July at both the teams' and organisations convenience.
Digital Marketing: Engaging with the Customer
MANG3052
Students will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.
Digital Marketing: Engaging with the Customer
MANG3052
Students will undertake a critical analysis of the company's social media marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.
Website value proposition analysis & digital plan
MANG2073
The students will learn the building blocks of digital marketing and focus on how to convey a company's value proposition to its key users through its digital real estate. They will prepare a digital plan outlining how the company can use digital to grow awareness and conversions in a key market.
Website value proposition analysis & digital plan
MANG2073
The students will learn the building blocks of digital marketing and focus on how to convey a company's value proposition to its key users through its digital real estate. They will prepare a digital plan outlining how the company can use digital to grow awareness and conversions in a key market.
Digital Marketing Strategy
MANG3054
Using a digital marketing framework, e.g. SOSTAC (Situation analysis, Objectives, Strategy, Tactics, Action, and Control), students will prepare a digital plan for a company. The goal is to produce an innovative plan which is thoroughly underpinned by desk-based research, ideation workshops with company, and leading-edge academic research and commercial thought leadership.
Service experience - find out what your customers value
MANG2045-29753-19-20
Are you a representative of a SERVICE based organisation, where you'd really like to know what your customers value, want and prefer about your service experience, but don't have the time or capacity to find it out? Then come and provide a brief for our students to do it for you! Individual students are seeking projects to evaluate the customer experience (preferably a B2C customer rather than B2B but this can be worked around!) of your firm.
Digital Marketing Strategy
MANG2073
Students will be making a 15-minute presentation of their Digital Marketing analysis and proposed strategy. The first section includes customer insight, value proposition and opportunities and threats analysis, and strategic goals. The second section is the proposed marketing mix which will follow from the preceding analysis and reach the goals that have been set. In the final section the students will propose a Measurement Plan detailing how the impact of the marketing will be measured.