Philip Alford
Philip Alford
Lecturer
(2)
3
Location
Southampton, England, United Kingdom
Bio

I am passionate about driving up student employability and how micro / small / medium sized organisations can leverage digital marketing.

Portals
Categories
Marketing strategy

Socials

Achievements

Latest feedback

Rahi Tajzadeh
Rahi Tajzadeh
He / Him
CEO
July 17, 2020
Experience feedback
I was blown away by the quality of work produced by the students at Southampton Business School. The high degree of critical thinking demonstrated in their analyses, combined with the masters-level statistical analysis utilized to draw out cogent and logical conclusions was a shock frankly. I have seen this level of professional quality work in some masters students, and most Ph.D. students, but not at the undergraduate level, and I couldn't be happier. The students were easy to work with, had excellent communication skills, and completed their work on time. Their written skills were a wonderful compliment to the high-quality technical analysis in their final deliverables. Highly Recommended!
University of Southampton Business School
Service experience - find out what your customers value
University of Southampton Business School
Knowquest Inc.
Value Proposition Analysis
Knowquest Inc.
Rose Correa
Employer
June 10, 2022
Experience feedback
This was our first time using the Riipen platform, and we are happy that we were matched with the professors and students at Southampton University. This is a fantastic program; I wish I had access to something like this as a student. I am very impressed with the depth of the student's final reports. They were well thought out, and the information provided will be essential to our marketing plan in the future. Because of the work the students have done, I can look at our business from a fresh perspective and implement some of these strategies to be more successful and efficient in our marketing endeavors. The one thing I wish is that the students had time to implement some of their strategies from their reports. I am considering working with some students after this course because their work was so impressive. They provided several great recommendations for our content marketing strategy, and I'd love to see their reports come to fruition. I must also give a lot of credit to their professors. I mainly communicated with Philip; he was great to work with. Southampton is lucky to have such a dedicated, knowledgeable, and forward-thinking professor. He is allowing students to work with actual companies and planting seeds that could very well impact the rest of their lives. I am so happy to hear the class has been nominated for the Employability Skills award as part of the University's awards program. Well deserved! I couldn't be happier with our experience with Riipen and highly recommend working with Southhampton University. Thank you so much to everyone involved! We hope to work on future projects with University. Much love and many blessings to all :) - Shane & Rose Founders of Amazonian SkinFood
University of Southampton Business School
Digital Marketing: Engaging with the Customer
University of Southampton Business School
Amazonian Skinfood
Sustainable Skincare Brand: Help needed with Digital Marketing, Launching, Sales
Amazonian Skinfood

Recent experiences

University of Southampton Business School
University of Southampton Business School
Southampton, England, United Kingdom

Digital Marketing: Engaging with the Customer

MANG3052

Feb 10, 2023 - May 31, 2023

The student will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the Martech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning. Based on this analysis, the student will write a report making specific digital marketing recommendations. This is an opportunity for your company to benefit from fresh perspectives and ideas.

Matches 6
Category Digital marketing + 4
Closed
University of Southampton Business School
University of Southampton Business School
Southampton, England, United Kingdom

Digital Marketing: Engaging with the Customer

MANG3052

Feb 8, 2022 - May 31, 2022

Students will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.

Matches 7
Category Communications + 4
Closed
University of Southampton Business School
University of Southampton Business School
Southampton, England, United Kingdom

Digital Marketing: Engaging with the Customer

MANG3052

Feb 3, 2021 - May 23, 2021

Students will undertake a critical analysis of the company's social media marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.

Matches 4
Category Communications + 1
Closed
University of Southampton Business School
University of Southampton Business School
Southampton, England, United Kingdom

Website value proposition analysis & digital plan

MANG2073

Nov 20, 2019 - Jan 16, 2020

The students will learn the building blocks of digital marketing and focus on how to convey a company's value proposition to its key users through its digital real estate. They will prepare a digital plan outlining how the company can use digital to grow awareness and conversions in a key market.

Matches 0
Category Market research + 1
Closed