

- Location
- Southampton, England, United Kingdom
- Bio
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I am passionate about driving up student employability and how micro / small / medium sized organisations can leverage digital marketing.
- Portals
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Southampton, England, United Kingdom
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- Categories
- Marketing strategy
Socials
Achievements



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Recent experiences

Digital Marketing: Engaging with the Customer
MANG3052
The student will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the Martech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning. Based on this analysis, the student will write a report making specific digital marketing recommendations. This is an opportunity for your company to benefit from fresh perspectives and ideas.

Digital Marketing: Engaging with the Customer
MANG3052
Students will undertake a critical analysis of the company's digital marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.

Digital Marketing: Engaging with the Customer
MANG3052
Students will undertake a critical analysis of the company's social media marketing strategy, how it drives customer engagement, and the MarTech it deploys to deliver and measure that strategy. This analysis will be undertaken against the backdrop of the company's customer value proposition, segmentation and positioning.

Website value proposition analysis & digital plan
MANG2073
The students will learn the building blocks of digital marketing and focus on how to convey a company's value proposition to its key users through its digital real estate. They will prepare a digital plan outlining how the company can use digital to grow awareness and conversions in a key market.