Audit, Improvements and expansion of Rethink Yearbooks Website

We are seeking a team of student consultants to assist in the review and improvement of the information architecture and user interface/user experience (UI/UX) of the Rethink Yearbooks website. The team of consultants will collaborate directly with the founder to ensure that the website is designed to meet the needs of our customers and improve their overall experience. The student consultants will conduct an in-depth review of the website's current information architecture and UI/UX, identifying areas for improvement based on user feedback and engagement data. The student consultants will conduct user research to gain insight into the needs and preferences of our customers, and use this research to inform design decisions. This project provides an exciting opportunity for college-level student consultants to gain experience in UI/UX design and information architecture while contributing to the growth and success of Rethink Yearbooks.

Consumer Insights and Branding Consultations

We are seeking a team of four college-level student-consultants to work on a consumer insights and branding project for Rethink Yearbooks. In this role, you will work to generate actionable consumer insights and branding opportunities for our organization. You will synthesize information provided by us and research data to uncover insights that will help us answer important questions about our customers and relevant branding opportunities. Researching what triggers consumer actions to acquire new customers. Requirements: Currently enrolled in a college or university. Experience in market research and data analysis. Strong analytical and critical thinking skills. Excellent communication and presentation skills. Ability to work collaboratively in a team environment. This is a great opportunity to gain experience in market research and branding, while contributing to the growth and success of Rethink Yearbooks. We look forward to hearing from you.

Web-based App UI / UX Design & Prototype

Our company would like to explore designing and developing a functional prototype for a web based product. We create personalized school yearbooks targeted to schools and will like to create a web application for parents/customers who can login, preview the digital yearbook in flipbook format, upload photos and leave a comment per page. This will involve: Conduct background research of existing web applications of competitor products. Learn and use various software design tools. We strongly recommend students learn how to use Figma as it is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application that is responsive on a mobile device as well via a browser. Implement the mockups using web technologies - Javascript, React.js, etc.

Strategic Marketing for an early stage startup

We’re looking for support in developing and improving our marketing strategy based on buyer personas and market segmentation to improve engagement and maximise market potential. Rethink Yearbooks is a B2B2C software startup where we offer personalised school yearbooks. Our decision makers are schools and PTA/PTOs who decide on the vendor for their school, while the parents/families are the actual customers. We need research, analysis, and actionable recommendations that can be applied to our go to market strategy.

Strategic Marketing Plan with Personas

We’re looking for support in developing and improving our marketing strategy based on buyer personas and principles to improve engagement and maximise market potential. Rethink Yearbooks is a B2B2C software startup where we offer personalised school yearbooks. Our decision makers are schools and PTA/PTOs who decide on the vendor for their school, while the parents/families are the actual customers. We need research, analysis, and actionable recommendations that can be applied to our go to market strategy.

Startup Market Research and Content Creation

We are an early stage startup and looking to grow and improve our marketing and growth strategies. In order to do this, we want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. It is important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. In addition, we will like to get help on identifying topics, and plan and develop written or creative content for our company. This can include creating digital media content, blog articles, marketing materials, brochures, infographics, etc. The project will include: Target market research Industry size and market potential Competitive landscape Ways to differentiate ourselves from competitors through our offering and messaging Strategic positioning of our brand Content creation

Improve Website UX

We are flexible on students working on their own or on a team Our team is looking to maximize our online presence by enhancing our website and improving the user experience. The right person/team who can help us drive more traffic, enhance the user experience, improve navigation and increase conversion. The primary project requirements include: Improve and enhance the user experience helping them to quickly access information needed while learning about our services to help us reduce administrative tasks resulting from difficulty finding information. Currently the user must work to find the information vs having it come to them. Streamline the process. Showcase our expertise and relevance in the elementary and preschool yearbook space Help us tell our story in a more visually appealing way. We are hoping to redesign the homepage to make it more engaging, sliders photos, alternate layout for our news, add a story. Search Engine optimization Page Speed Optimization

Creative Marketing Intern

We’re looking for a creative marketing student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. You will also help manage our social media channels, analyze our social media analytics to see areas of growth and help us grow through content development as well as SEO.

Social Media Marketing Strategy

We want students to help us develop a social media marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The ultimate goal is to help us build brand awareness, help us create content ideas to meet our customer standards, and making sure the content ideas stay current with current trends and best practices. The main questions we’d like students to help us answer are the following: How should we promote our company? What types of content should be created to grow our target market? What social media channels should we utilize? Is there opportunities for new marketing platforms? What budget is appropriate for advertising? What messaging should we use?